Headline: The headline of this issue of Q magazine is in a black sans serif font in capitals. The letters all look quite square shaped and the black has a dramatic contrast to its white background. The use of a sans serif font connotes how the magazine is modern, which reflects the 1975s image. The text in the headline follows directly into the first column of text, which is an interview with another member of the band, where the sentence is finished and the story continued. This is quite an unusual technique for a double spread pages headline which intrigues readers and illustrates how the 1975 are different from other bands. The headline does not contain any specific linguistic techniques, making it come across as causal and relaxed.
Stand first: There is no stand first which makes the double page spread seem less formal, it also makes the topic of the article ambiguous as this means that no information is revealed about the band beforehand.
Columns of text: There are a total of six columns across the double page spread, two of them have the headline written above them and are much longer than the other four, which are short as they have a large, square image of the band above them on the right of the double page spread.
Byline: There is no Byline on this article.
Photos: The mise en scene of the photograph on the double page spread creates a calm, relaxed atmosphere due to the non-verbal communication of the 1975. The member of the band on the far left of the image is lounging with his legs across a sofa, while the man next to him is leaning over with his hand in his hair and the man behind them is sitting on a table by the window. The leader vocalist of the band is standing across two sofas to lean on a mirror where he is communicating with his own reflection. This makes the band seem very non formal and carefree as they are not seated properly on the furniture. Only two of the men are looking directly into the camera, and one of them looks as if he’s trying not to laugh at it die to his half smile. Matthew Healy is ignoring the camera by staring dramatically into his own reflection. This non-verbal communication creates the illusion that we have just walked into a room that the band are in as they do not appear to be posing for a camera which creates relaxed vibes. There is a minimal user of colour as everything in the image, including the bands costume and the furniture is in black and white, and there is also a lot of glass. This makes the setting appear cool toned and modern and less like a set for photographs. The mirror that Matthew Healy is leaning on also suggests that the room is a backstage dressing room as these often have large mirrors in them. The lighting used in the image appears to be natural lighting, as we can see bright light coming through the shutters. The room also looks quite cool toned as opposed to warm which is normally created by the use of spot lights. The 1975 members are all wearing casual clothing including t-shirts and flannel shirts, in black or white. Matthew Healy has his black shirt undone in order to expose his tattoos which help to reflect the bands indie/ alternative rock image. We can also see that he has his nails painted black which also helps to illustrate the genre of the 1975, as readers recognise that a lot of rock bands in the 60s and 70s used to paint their nails black therefore see the connection.
Pull quote: Pull quote: There is a pull quote written in a baby pink rectangular box located over lapping the last two columns of text and the bottom of the main photograph. It has white circles above and under the writing which look like the lights used on dressing room mirrors, thislinks to the image of Matthew Healy leaning dramatically againsts a dressing table mirror in order to mock this idea. The pull quote informs us of Matthew Healys views on the word 'depression', which reveals how he understands that it is a sensitive topic which he understands. This portrays the 1975 as sensitive and accepting.
Secondary photos: There are no secondary photographs on this double page spread.
Drop Caps: There is not a drop cap at the beginning of the first section of the article due to the fact that the headline leads in to it, however the next two sections of the double spread page use black drop caps of the letters 'T' and 'B'. The use of the drop caps captures readers attention and lures them into reading on as they make the page look more interesting.
Headline: The headline of this double page spread is situated on the top of the right page. It is written in capitals and a black sans serif font. It is quite large in size, making it striking; the contrasting background colour also contributes to its eye-catching appearance. The main headline reveals the name of the band that the article is about. The headline is written in black to match the clothing that bands like the Vaccines wear - particularly leather jackets - and to reflect their genre.
Standfirst & Byline: There is a stand first written directly underneath the main heading, making the article seem formal, it informs us that despite only being together for a short duration of time, the Vaccines are already rising significantly in popularity. There is also a byline included in the standfirst which is written in a blue font in order to make the name of the writer of the article, Jamie Fullerton, stand out, and clearly connote that he is not part of the band. The name of the photographer oft he article, Roger Sargent, is written as a seperate byline underneath the stand first and is written in a black font and capitals.
Photos: There is one main photograph in the article which consumes the entire first page and about a third of the second page. The image features the band the Vaccines who are posing for the camera; they are grouped together, the main vocalsit at the front who is leaning over with a red electric guitar between his arms which appears to have a bandage wrapped on it, two of the other members are behind and to the side of him, one has his hands behind his back whilst the other is holding a white electric guitar in a postiion that creates the illusion that he is about to play it, and the last member is standing at the back, centre with his arms resting on another mans neck. They are all staring directly into the camera lense, and some of them appear to be wearing eye liner which creates a quite gruge, traditional rock effect. We can also see that a few of them have their ears peirced with contribtes to this image. Although they are all quite expressionless, the way that the men at the back of the photograph are staring into the camera makes them appear quite threatening as it seems as if they are giving the camera an evil look. The men are all wearing vintage, grunge looking clothing, including shirts, leather jackets and a cowboy looking bomber jacket. This makes the Vaccines look as if they are from a different era. The lighting in the photograph is quite low-key in order to emphasise the grunge inspired mise en scene. The background of the image is bleak and looks like old, stained, distressed paper, the image also has a sepia filter; the combination of the two create the mise en scene of a vintage, grunge band. As this makes the image appear quite old looking, this could reflect how the Vaccines are quite a traditional rock band who are inspired by bands of the same genre from the 60s and 70s. There is a small blue square and two longer blue lines edited over the image, which may be to remind readers that the band are new as this is a graphic, modern day editing skill for magazines. The colour blue fo these shapes is also used in some of the text, making it seem as if it has been used to add colour and a sense of the bands own uniqueness into the article.
Pull quotes: There is a pull quote located within the article, it is written in a blue font ( the same shade of blue as the shapes on the photograph ). The pull quote is separated from the article as lines are left before and after it. It is also larger than the text int he article and is in a different font in order for it to stand out more. The pull quote is a piece of speech from the lead singer of the Vaccines, James Young, and states a powerful and personal opinion about his bands genre; claiming thta they are a pop band and that they want to be a pop band. Due to the pull quote being more eye-catching than the rest of the article, people often tend to read this before the article itself , making them curious as to how the band will justify themselves as being a pop band. Readers may also agree or disagree with this statement so want to read the article to see the Vaccines point of view.
Secondary Photos: There are no secondary photographs on this double page spread, it just consists of one very large image.
Drop Caps: There is a drop cap of the letter 'J' at the beginning of the article which is in a blue font. There is also another drop cap of the letter 'F' at the beginning of the next section of the article; this is also in the same blue font. The use of these drop caps gives the article structure as they signal when the topic of it changes. They also follow the blue details theme of the double page spread which makes the article more visually appealing and interesting as it dramatically emphasises the text.
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Article 2:
Comparison:
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Both of the double spread pages are well presented as they use colour schemes that reflect the genre of the band that the articles are featuring. They also both only contain one image which is large in size in order to keep the attention of readers mainly on the writing of the article which is the important part of the double page spread. The images that both of the magazines use clearly illustrate a mise en scene which reflects the personalities of the 1975 and the Vaccines and presents them in a way that conveys their music style. This is done mainly from the costume and non verbal communication of the band members. The technique of using drop caps to draw attention to the articles is also used in both of the magazines as it is an effective method of inticing readers. I think that both of the double page spreads are effective as they have layouts that are organised clearly and are designed to suit the band that the article is featuring. However I prefer the layout of the first article because I do not think that it is neccessary for a photograph to take up over a page as this prevents a lot of text being written. As well as this, the composition of the pull quote in the first article is more creative than the one in the second which is embedded within the article. This makes the double page spread look more appealing.
DOUBLE PAGE SPREAD COMPARISON
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